Today, the L.A.-based art pop collective debuted the video for the album’s title track — clearly in hopes that the future would have turned out cooler than it did. It’s really quite clever in pointing out the silliness of some things of NOW — including selfie sticks, Segways, vaping and Tinder.
Watch the official video for “I Thought the Future Would Be Cooler” by YACHT on YouTube:
Claire Evans and Jona Bechtolt of YACHT say, “This is a science fiction video that uses only existing technologies—VR, drones, self-balancing scooters (“hoverboards”), telepresence robots, selfie sticks, Soylent, and vape pens. All of these things have variably been presented as symbols of our futuristic world, but up close, they just feel straight-up comical. Our director, Eugene Kotlyarenko, has a unique perspective on this material, as a filmmaker. His feature film, Zeros and Ones, takes place entirely in computer interfaces. He was a perfect partner. He totally understood what we wanted to do and how to do it—from faux FaceTime to faking scrubbing ahead on YouTube.”
It’s a shame in a way that YACHT are no longer with DFA, as the label that made famous LCD Soundsystem is surely ground zero for a literal peek at now as the future from the reference point of a late ’70s/early ’80s synth-driven idealistic outlook formulated by the new wave sensibilities favored by both LCD and YACHT.
All the same, YACHT clearly are in good form, and you should see them when they are here in a few short weeks.