With a program dubbed Super Excellent™ Seats, The Anthem (901 Wharf St. SW, DC), the upcoming big sister venue to 9:30 Club, will strive to keep the best seats in the house out of the hands of scalpers, vowed owner IMP yesterday.
IMP, an independent concert production company, will open The Anthem at the newly redeveloped The Wharf in Southwest DC with a performance by the Foo Fighters on Thursday, Oct. 12. For that and other shows, IMP Chairman Seth Hurwitz promised to commit the Super Excellent Seats to fans. The seats are depicted in yellow in the above graphic, which depicts the scalable floorspace in The Anthem at the maximum capacity of 6,000.
“These seats are so ridiculously great that we decided to give fans the opportunity to buy them for each show, even when it’s general admission,” said Seth in a statement Monday.
“So, like first class on airplanes, sporting events, and the usual hedonistic situations, it costs more. But, in this case, we are keeping the best seats for real fans, and making sure these tickets don’t get in the hands of scalpers,” he emphasized.
Super Excellent Seats are non-transferrable. Concert attendees must pick up their Super Excellent Seats tickets at The Anthem box office on the night of the show. According to IMP, these balcony seats are uniquely angled to face the stage at the exact perfect position.
In an earlier statement, IMP emphasized the void to be filled by The Anthem when it opens its doors in October. Melanie Cantwell, who books 9:30 Club and the Lincoln Theatre, said DC is lacking a true concert hall that can provide the best experience for audiences and bands alike when the crowd is expected to exceed a capacity of 1,200 (the limit at both 9:30 and Lincoln).
“When acts get large enough that they outgrow the 9:30 Club or Lincoln Theatre, they want to move up,” said Melanie. “I’m always asked, ‘Where should the band play next in DC?’ With no other options, bands have typically played venues built for sporting events, where the action is designed for center court, not the end of the venue where the stage is. Those aren’t ideal site lines or sound experiences.
“So Seth is building a venue that finally allows acts to take the next step. The Anthem is built specifically for live music, where a fan’s experience will include a perfect view of the stage no matter where they are. Rather than seats that face each other, like at a basketball arena, the seats in The Anthem are angled to give the ideal view of the stage. There’s not a bad seat in the house. There’s nothing out there like it,” she said.
Tickets for shows at The Anthem are available through Ticketfly at www.ticketfly.com/venue/26345-the-anthem/.
Shows announced at The Anthem to date:
10/12 Foo Fighters w/ The Struts (Sold out)
10/14 Kaleo w/ ZZ Ward, Wilder
10/17 LCD Soundsystem (Sold out)
10/18 LCD Soundsystem (On sale 7/21)
10/20 Queens of the Stone Age w/ Royal Blood (Sold out)
10/21 Zedd w/ Grey, Lophile
10/23 The War on Drugs (On sale 7/21)
10/27 The Head and the Heart w/ Phosphorescent
11/2 The Shins w/ Baio
11/4 Griz (On sale 7/21)
11/7 Courtney Barnett and Kurt Vile (and The Sea Lice)
11/27 St. Vincent
12/5 The National (On sale 7/21)
IMP is building The Anthem at a cost of $60 million as part of The Wharf, the waterfront development by PN Hoffman and Madison Marquette. The Anthem will have a flexible capacity of 2,500 to 6,000 in various seated and general admission configurations. This blog discusses the Super Excellent Seats in The Anthem’s maximum 6,000-capacity configuration.
For more information on The Anthem, visit its website at www.TheAnthemDC.com.