Theo Rutherford of Jim Beam

Bourbon lovers and media had a chance to taste Jim Beam’s new Pre-Prohibition Style Rye whiskey and the return of their Bonded bourbon at a most apt venue. Harold Black, a speakeasy-style bar tucked away in Eastern Market (above Acqua Al 2).

The friendly staff at Harold Black mixed four agreeable cocktails designed for this event, showcasing the two bourbons. The Gingerly brought out the best in the Rye and the Blueberry Hill, with mashed blueberries, proved to be a fine complement to the Bonded.

Theo Rutherford, of Jim Beam, hosted a brief tutorial for guests to learn how to properly drink bourbon. It involves proper breathing and ample use of smell. Guests then were given the ingredients and tools to make their own ‘delicious’ cocktail. Mine was not Harold Black quality, but I was happy with it.

The overall old-timey, Prohibition theme was well done throughout the speakeasy; in the decor, the lighting, and the attire of the bartenders and organizers.

About Jim Beam® Bonded bourbon: Originating with the “Bottled in Bond Act” of 1897, bonded bourbon is a true reflection of consistency and quality, produced and bottled in accordance with Federal Law – 100-proof, at least four years old, and produced in a single distillery season at a single distillery. Jim Beam® Bonded exemplifies the pride of more than 200 years of whiskey making and seven generations of distillers. It is one more reason why Jim Beam is the maker of the world’s finest bourbon.

About Jim Beam® Pre-Prohibition Style Rye whiskey: In the shuffle of Prohibition, rye whiskies fell to the wayside. But the truth is, Jim Beam® has always had a passion for quality rye whiskey. It’s made from one of the Beam family’s oldest recipes, and is distilled with the same exacting standards that have governed Jim Beam for more than 200 years. Now bottled at 90 proof (45% Alc./Vol.), Jim Beam Pre-Prohibition Style Rye has a distinct spicy flavor and long, soft finish, and makes the product perfectly mixable for any classic or contemporary rye whiskey cocktail.